Design Philosophy

Datang Yayun is an original IP series by Juewu Creative, featuring five vividly expressive characters, each full of personality and emotion. By transforming the Shaanxi dialect into a visual language of attitude, the series turns local expressions into something you can see, feel, and connect with.

“Me Ma Da” – Ma Xiaohuang Squeeze-Activated Plush Charm

I am the horse that arrives with momentum, and the horse that runs free with boundless imagination—bold, unrestrained, and full of spirit.

Draped in mo (traditional flatbread), everything feels “Me Ma Da”—no problem at all.

A single mo can hold anything, just as life can hold endless possibilities.When everything fits within, everything flows smoothly.Life is, in essence, “Me Ma Da”:

as long as it can be carried within,there is no obstacle that cannot be overcome.

Blending cultural storytelling with playful design, this piece is more than a plush charm—it’s a symbol of optimism, freedom, and the confidence to move forward with ease.

Product Highlights

Plush Charm

Gift-Ready Packaging

Squeeze-Activated Sound Feature