Design Philosophy

Datang Yayun is an original IP series developed by Juewu Creative. Featuring five vividly distinct characters, each rich in personality and emotion, the collection transforms the Shaanxi dialect into a visual language of attitude—making expressions not just heard, but seen and felt.

“Me Ma Da” – Ma Xiaoku Squeeze-Activated Plush Charm

I am a little black horse—effortlessly cool, always unstoppable once I start running.

We are all dark horses in our own way;

when we stay silent, we are simply gathering strength.

Blending playful character design with emotional expression, this piece is more than just a plush accessory—it’s a statement of confidence, individuality, and quiet determination.

Product Highlights

Plush Charm

Gift-Ready Packaging

Squeeze-Activated Sound Feature