Design Philosophy

Datang Yayun is an original IP series by Juewu Creative, bringing together five vividly expressive characters full of personality and emotion. By transforming the Shaanxi dialect into a visual language of attitude, the series makes local expressions something you can not only hear, but also see and feel.

“Me Ma Da” – Ma Xiaohei Squeeze-Activated Plush Charm

I am the horse of success, always charging ahead—bold, confident, and unstoppable.

With a mo (traditional flatbread) on my head, everything feels “Me Ma Da”—no problem at all.

A single mo can hold countless flavors, just like life holds endless possibilities.Life itself is “Me Ma Da”:

as long as it can be held within,any hardship can be softened—transformed into warmth, comfort, and quiet satisfaction.

Blending cultural storytelling with playful design, this piece is more than a plush charm—it’s a lighthearted philosophy for everyday life, carrying optimism, resilience, and a sense of ease wherever you go.

Product Highlights

Plush Charm

Gift-Ready Packaging

Squeeze-Activated Sound Feature